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LIFE IS "ICCUG"

Gucci's incredible journey unfolds like a blockbuster, starting in 1921 when Guccio Gucci founded the brand in Florence. From humble beginnings as a lift boy in London to the creation of "La Casa Gucci," he shaped the brand with leather goods and bags from Tuscany's finest materials.

Facing a leather shortage in Italy in 1935, Guccio ingeniously switched to silk, ensuring continued success. After his passing in 1953, his sons Aldo, Vasco, and Rodolfo expanded the brand's reach globally.

Under their leadership, the first New York boutique opened in 1953, solidifying Gucci's legendary status. The Gucci Museum, showcasing the brand's original products, found a home in Florence's Trade Palace in 2011.















The late 1990s saw a turning point with Tom Ford as CEO, revitalizing the brand by reintroducing iconic pieces. Beyond fashion, Gucci's allure extends to the silver screen, notably featuring in a film with Al Pacino's character, Aldo Gucci.

This character's residence is a 16th-century Lake Como villa, a jewel like no other. Boasting six bedrooms and bathrooms, it's among the largest private residences on Lake Como. Unique decorations from Christie’s and Sotheby’s, 17th-century frescoes, and opulent marble bathrooms create an atmosphere of luxury.








Adding to Gucci's allure is the Gucci Garden, a museum in Florence that redefines traditional museum concepts. A three-story structure showcases Gucci's fashion evolution since 1921, featuring iconic pieces and even a section dedicated to former creative director Tom Ford.

The museum exudes Alessandro Michele's maximalism, known for funky looks, bizarre patterns, and a mix of bright colors. Gucci's love for flora and fauna is evident in prints featuring snakes, bees, flowers, tigers, and zebras.







Gucci Garden, situated between Piazza della Signoria and Piazza S. Firenze, overturns museum traditions with its dynamic elegance. Inside the 14th-century Palazzo della Mercanzia, it houses a display of historic collections, a bookstore, and a restaurant by Michelin-starred chef Massimo Bottura.

The museum follows the metaphor of a garden, symbolizing nature's omnipresence in Gucci's aesthetics. It combines the brand's creative evolution with exquisite items from 1921 to today, accompanied by installations from contemporary artists related to the brand.

From ironic phrases by Coco Capitán to Guccification and pop Renaissance dresses by Michele, the museum takes visitors on a journey through Gucci's rich history. It's a captivating experience that complements Florence's role in the art of fashion.

Gucci's story intertwines with Florence's cultural heritage, making the Gucci Garden a must-visit. After immersing yourself in art and culture at Palazzo Vecchio and the Uffizi Museum, a visit to the Gucci Garden is the perfect end to a day in the splendid city of Florence. Soak in the beauty, sip a spritz in the garden, and let Gucci's allure surround you!

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